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5 top tips for translating tech talk into copy that makes sense to your customers.
Why does this matter? Because “technology” buyers are changing. Technology is now so ubiquitous that your buyer may have little...
dawnemmamorris
Sep 1, 20243 min read
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AI and the copywriter – friends or foes?
Artificial Intelligence or AI has often had a bad press, with claims it will lead to mass job cuts by replacing people with bots. One of...
dawnemmamorris
Sep 1, 20243 min read
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